Mobile advertising will be done easily by all the different brands in UK to the 100,000 customers of Orange through their latest strategy in Mobile Advertising. A service called the Orange Shots which is supposed to be launched on February 1st 2010 will help the brand marketers to interact with the various customers of Orange’s network Monkey Pay As You Go tariff.
Orange says that this new mobile advertising service has pooled together the essentials of SMS and MMS and this will help the recipients to reply to the advertisement they receive with their personal observations and suggestions.
Then is the recipients reply they will in turn receive updates on celebrity news, film previews and all the current sports information. Orange’s vice president of wholesale, business and development and partnerships claims that Orange Shots will alter the face of mobile advertising completely as it will be advantageous for both the customers and the brands.
O2 had launched its own mobile advertising scheme in December 2009 which it claimed that will allow displaying the ‘full potential’ of the big as well as small brands successfully.
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